What are you trying to grow?
We identify the services you want to grow and which are highest margin.
Service: SEO & Digital Marketing Strategy
SEO gets the right people through the door. Our system turns that attention into business.
You should never be paying for SEO and wondering what the hell you are actually getting for your money. We combine SEO, market research, content, conversion optimisation and follow-up systems into one clear strategy, working directly with Rob.
Ongoing SEO campaigns from €1,990 per month · Minimum 6-month engagement
The problem
SEO has a reputation for feeling like dark magic. You pay a monthly retainer, a report lands in your inbox, somebody tells you rankings are moving, but you still do not know whether any of it is actually helping the business.
Maybe you have already tried SEO with another provider. The reports looked impressive. Work was being ticked off. But the communication was poor, the content did not sound like your business and the return simply was not there.
Or maybe the numbers do look better. Traffic is up. Rankings are up. But you are still not getting enough of the enquiries, projects or customers you actually want. That is where SEO can go wrong. The technical work may be happening, but nobody has properly connected it to what your business wants to sell, who you want to attract and what those people need when they arrive.
Traffic is only half the job
The roads may be built and the signs may be pointing people in the right direction. The next question is what happens after the click.
If the right people are arriving and not taking the next step, the problem may be conversion. We look at whether the offer is immediately clear, whether your ideal customers can see why they should choose you and whether the next action is easy.
- Is it immediately clear what you do?
- Can your ideal customers see why they should choose you?
- Are you answering the questions they need answered before they buy?
- Can somebody book a call or contact the right person easily?
- Do information-seekers have useful resources before they are ready?
- Is there a natural follow-up system for people who are interested but not ready yet?
Diagnosis first
If you came to us saying, 'We have been doing SEO for a year and I do not know if it is working', we would not immediately tell you to buy another package. We would diagnose the situation first.
We do the nerdy work in the background, bring the findings back to you in plain English and decide together where the biggest opportunities are.
Where are the opportunities?
We review rankings, traffic, calls, forms, sales and competitor gaps.
Where is the noise?
We find where the current activity attracts attention without creating genuine opportunities.
What does the data tell us?
We establish a clear baseline before recommending the next move.
Your knowledge + real market data
Our job is not to pretend we know your business better than you do. Our job is to extract what you know, combine it with what the market is actually telling us and turn that into a strategy your ideal customers can find, understand and act on.
We talk directly with the owner, director or senior decision-maker. We understand your services, goals, commercial priorities and what you do not want to sell.
We analyse competitors, including the obvious big players and the smaller businesses quietly doing excellent marketing. We reverse engineer what is working, research what people are actually searching for across Google, AI and the wider web, then build the content and customer journey around that demand.
Two audiences
Good SEO should make sense to people before it makes sense to an algorithm.
Audience one
Your ideal customers
They need useful information, clear positioning, a reason to trust you and an obvious next step.
Audience two
Google + AI
They need to understand what your business does, where you do it, which services matter and why your content deserves to be surfaced.
We build the technical foundations in the background so Google and AI can understand the business, while making sure everything we create is genuinely useful for the human being on the other side of the screen.
The joined-up system
You are investing in a system designed to bring more of the right people into your business and make it easier for them to become a genuine opportunity.
SearchWebsiteConversionFollow-upSale
You are not paying us to publish a few blogs, build some links and send you a report. The result is a more organised, measurable marketing system around the business, not another disconnected marketing channel.
- Better-fit enquiries.
- More visibility for the services you actually want to grow.
- Clearer positioning and messaging.
- Useful resources for people who are researching but not ready to buy.
- Natural email follow-up so warm prospects are not forgotten.
- A website, Google Business Profile, LinkedIn presence and content strategy that tell the same story.
- More trust through reviews, proof and useful content.
- Clearer data so you know what is working and what needs attention.
What we actually do
Every strategy is built around the business in front of us. We do not pull a package off the shelf and force you into it.
Depending on the diagnosis and your goals, our work can include:
Diagnose & Research
Business, offer and service diagnosis, competitor analysis, market research and keyword, topic and search-intent research.
Visibility & Authority
Local, national and location-specific SEO, technical SEO, on-page SEO, off-page SEO and authority building.
Structure & Content
Information architecture, internal linking, content strategy, ongoing content creation and website or landing-page copy.
Conversion & Follow-up
Conversion rate optimisation, sales assets, lead magnets, forms, booking journeys, email nurturing and review strategy.
Tracking & Improvement
Google Business Profile optimisation, Analytics, Search Console, clear monthly reporting and strategic reviews every few months.
How we work together
We do the heavy lifting and prepare properly for every call.
Before important meetings, we send the questions or topics we are going to cover. You do not need to prepare a presentation. Twenty minutes with a coffee is usually enough.
Initial discovery
One focused 60–90 minute session with the owner, director and any key people we need.
Diagnosis and research
We analyse the data, competitors, market and current online presence.
Findings and strategy
We come back with what we have found, ask the next layer of questions and agree priorities.
Implementation
Our team does the work against the documented strategy.
Ongoing
Usually one focused meeting per month, with a second meeting where it genuinely adds value.
Reporting, KPIs & reviews
You will never be left in the dark. You will know what we are doing, why we are doing it and what we are learning.
Priority visibility
Rankings and visibility for the services you want to grow.
Qualified traffic
Traffic to important commercial pages, not just visits for their own sake.
Conversions
Calls, forms, bookings and other meaningful actions.
Lead quality
Whether the attention is creating better-fit opportunities.
Commercial impact
Sales and revenue attribution where the data allows it.
Reviews and adjustment
A clear monthly report and a deeper strategic review roughly every three months.
If traffic is growing but conversions are weak, we look at the conversion journey. If a priority service is not gaining traction, we diagnose why. If the market changes, we adjust.
Realistic expectations
SEO is not a switch you turn on.
How quickly you see results depends on your market, competition, starting position, website, authority and what has already been done. Some businesses can start seeing meaningful movement within two or three months. Others take longer.
We will never promise a fixed number-one ranking, a guaranteed revenue figure or tell you that every campaign will move at the same speed. What we can do is make sure you are never guessing.
- We establish a clear starting point.
- We agree what success looks like.
- We implement against a documented strategy.
- We track movement every month.
- We review and adjust based on what the data tells us.
Why ECWD
When you win, we win.
We deliberately keep the client list small. Four ongoing clients is a sweet spot for us. We will not go beyond six.
That means you work directly with Rob rather than being passed from a salesperson to an account manager who barely knows your business. Between Rob’s nine years as a business owner and marketer and Charlie’s 20+ years in branding, websites and marketing, there is nearly three decades of experience behind the work.
More importantly, we want the relationship to last because the work is valuable, not because you are trapped.
4
Four ongoing clients is our sweet spot. It gives us enough room to think properly, stay close to the detail and make decisions with the full business in view.
6
Six clients is our absolute ceiling. A deliberately small roster means your questions do not disappear into a queue and the strategy stays connected to the work.
Nearly 30 years
Rob brings nine years as a business owner and marketer. Charlie brings 20+ years in branding, websites and marketing. That experience sits behind every recommendation.
Case studies
Commercial outcomes, not vanity metrics.
Steel Doors Ireland
Five-year SEO relationship
A long-term strategy built around profitable commercial search intent.
- Still ranking number one in Ireland for multiple high-margin service keywords.
- A €60,000 contract plus a €12,000 annual maintenance agreement within five months of launch.
Slot
Daly Accountants
Case study slot
Challenge, strategy, Search Console results and testimonial to be added when the approved case study is ready.
View case study hubSlot
IOG Ematics
Case study slot
Challenge, strategy, commercial results and testimonial to be added when the approved case study is ready.
View case study hubInvestment
The investment is based on what the business needs, not which package we want to sell you.
Our ongoing SEO work can start from €1,990 per month. Most established clients will invest somewhere between €2,500 and €6,000 per month depending on the scope, competition, number of services, locations and amount of work required.
Each recommendation starts with the diagnosis. We show you what we believe needs to be done, why we recommend it and the level of investment that matches the opportunity. We do not recommend more work simply to inflate the retainer.
€1,990 / month
Starting point for focused ongoing SEO work where the priorities are clear and the first phase needs a disciplined, commercially useful plan.
€2,500–€6,000 / month
Typical range for established campaigns with multiple services, locations, content requirements or a more competitive search market.
Engagement length
The market changes. What people want changes. The strategy should be able to change with it.
6 months
Enough runway to prove value
12 months
The horizon where growth can compound
Our minimum ongoing engagement is six months. That gives us enough time to diagnose, implement, learn from the market and make meaningful adjustments.
For businesses that want SEO to become a serious long-term growth channel, we recommend thinking in a twelve-month horizon. That is where stronger content, stronger authority, better data and better conversion journeys have the opportunity to compound.
The monthly investment is based on scope, not the length of the contract. A six-month engagement is not automatically the cheapest campaign.
Questions
How long does SEO take?
It depends on your market, competition, starting position and what has already been done. Some businesses begin to see meaningful movement within two or three months. Others need longer. We set a baseline, agree KPIs and show you clearly whether the campaign is moving in the right direction.
We have tried SEO before and it did not work. Why should this be different?
The first thing we do is diagnose what happened. You may have a ranking problem, a conversion problem, a positioning problem or a mixture of all three. We work out what is actually happening before recommending the next move.
How much time do you need from me?
We need your expertise, not all of your time. Expect one focused discovery session at the start, a findings and strategy session and usually one ongoing meeting per month.
Do you guarantee number-one rankings?
No. Nobody can honestly guarantee a fixed Google ranking. We can guarantee a clear process, transparent reporting, direct communication and work tied back to the commercial priorities we agree with you.
Do you create the content?
Yes. We interview you and your team, extract the useful knowledge, combine it with market and search data and turn it into content that answers the questions your ideal customers are asking.
Is this just SEO?
SEO is the core service, but the work is broader where the business needs it. If traffic is arriving but the website is not converting, we work on conversion. If prospects need resources before they are ready to talk, we can build those. The goal is a joined-up system.
What happens if something is not working?
We diagnose and adjust. You receive clear monthly reporting, and we carry out deeper strategic reviews roughly every three months.
Who will I actually work with?
You will work directly with Rob, another business owner. ECWD deliberately works with only a small number of ongoing clients so we can stay close to the business and do the work properly.
The next move
SEO campaigns from €1,990 per month | Most ongoing clients invest €2,500–€6,000 | Minimum 6-month engagement
If you are getting reports but not clarity, traffic but not enough of the right enquiries, or you simply know there is more opportunity online than you are currently capturing, let us have a conversation.
You will speak directly with Rob. We will look at where the business is now, what you are trying to grow and where the gaps might be. If we can help, we will explain what we would do and why. If we are not the right fit, we will tell you that too.
Book a call with Rob
SEO campaigns from €1,990 per month | Most ongoing clients invest €2,500–€6,000 | Minimum 6-month engagement