Your expertise is not coming across.
You are brilliant at what you do, but the website does not communicate the knowledge and experience inside the business.
Service: High Converting Websites
Your business has grown. Your expertise has grown. Your reputation has grown. Your website should reflect that.
We rebuild websites for established Irish businesses that need more than a fresh coat of paint. We combine strategy, customer research, branding, content, UX, SEO and development to make your business easier to understand, easier to find and easier to choose.
Website rebuilds from €5,000 · 50% upfront, 50% on launch
The problem
Most of the businesses we work with do not have a bad business. They have a website that no longer represents the business they have become.
Maybe your services have changed. Your ideal customer has changed. You have grown your team, moved into more profitable markets or simply become much better at what you do. But someone visiting your website would not necessarily know that.
They cannot immediately see what makes you different, why they should trust you or why they should choose you over the company sitting above you on Google. And that is where the problem starts.
You are brilliant at what you do, but the website does not communicate the knowledge and experience inside the business.
Your team spends valuable time answering questions from people who were never likely to become customers.
They might not be better than you, but if their website explains their value better, that is what a potential customer sees.
You have already spent money on websites or marketing that looked promising but did not deliver what the business needed.
The consequence
The biggest cost of an underperforming website is not the website itself. It is what happens around it.
Good prospects leave without contacting you. Your sales team repeatedly explains things the website should already have explained. Poor-fit enquiries take up valuable time. Potential customers struggle to understand what makes you different. Competitors continue picking up opportunities that could have been yours.
More than a redesign
A redesign is not about changing colours, moving a few boxes around and making your logo bigger. We look at the business underneath the website.
Who are your most profitable customers? Which services do you actually want to grow? What questions are prospects asking your sales team? What are your competitors doing well? What are people actually searching for? And most importantly, why should somebody choose you?
Once we understand that, we build the website around the answers.


The solution
Before Charlie designs anything, we need to understand what we are trying to achieve. We look at your business, customers, competitors, services and current online performance.
We identify what is working, what is getting in the way and where the biggest opportunities are. Then we get the knowledge out of your head.
Through relaxed conversations with you and your team, we uncover the questions your customers ask, the problems you solve every day and the things you know about your industry that your competitors are not explaining online.
We combine that expertise with real search and market data. We also look at your branding. If your existing brand no longer reflects the business you have become, we can refine or develop the visual identity alongside the website so the positioning, messaging, colours, typography and overall presentation work as one coherent system.
Then we design. The result is a website and brand presence built around your business and the people you actually want to attract.
How we work together
We start with your business. We look at your goals, customers, most valuable services, competitors, existing website, brand and current marketing.
We combine what you know with what the data tells us, then build the positioning, branding, structure, content and customer journey around that information.
Once everything has been tested and you are happy, we launch with analytics and tracking in place. The website becomes a foundation we can keep building upon.
Proof
Strong commercial outcomes matter more than vanity metrics.
The challenge
Steel Doors needed consistent, high-value commercial opportunities but had poor search visibility and no website conversions.
Case study slot
The full challenge, strategy and commercial results will be added here once the case study is ready.
View case study hubCase study slot
The full challenge, strategy and commercial results will be added here once the case study is ready.
View case study hubThe difference
Same business. Same expertise. A completely different first impression.


What you actually get
A lot of web designers will design and build you a website. We go considerably further.
Depending on the project, your website rebuild can include:
Business discovery, competitor research, customer research, keyword and search-intent research, offer and service positioning and website strategy.
Brand review, positioning support, colour and typography direction, visual identity refinement or development and consistent application.
Website copy, customer-focused messaging, service pages, calls to action, FAQs, sales assets and downloadable resources.
Customer journey planning, information architecture, conversion-focused layouts, lead capture, forms, booking journeys and mobile optimisation.
Bespoke website design, WordPress development, responsive development, performance optimisation, accessibility considerations and migration where required.
Keyword mapping, on-page SEO, technical foundations, internal linking, metadata, schema and search-friendly architecture.
Google Analytics, Google Search Console, conversion tracking, CRM and GoHighLevel integration and automated email journeys where required.
Website + SEO
Your website is the destination. SEO builds the roads and signposts that lead people to it.
We can build you a brilliant website. But if nobody knows it is there, it can only do so much. SEO helps put your business on the map when your ideal customers are actively searching for what you do.
That is why many of our clients continue working with us after their website launches. We build the destination first. Then we build the infrastructure around it.
Reviews
A few highlights from the people and businesses who have worked with East Coast Web Design.
5.0 on Google
Read the full set of verified reviews on our Google Business Profile.
Read all Google reviews“A long-term partnership that turned a new website and SEO into a €60,000 sale and an ongoing maintenance agreement.”
Jason Parker
Riser Doors Ireland
Investment
A proper website for an established business is not just a design exercise. It is the foundation of your online presence.
Our strategic website rebuilds start from:
The exact investment depends on the size of the website, functionality, content, branding requirements and complexity of the project. We establish all of that before work begins, so you know exactly what is included and what you are paying for.
Starting investment for a strategic website rebuild, including the thinking, structure and decisions that make the finished site useful to the business.
Paid upfront to begin the project, reserve the time and move through discovery, research and content planning properly.
Paid when the website is ready to launch, after testing, final review and the agreed handover or launch checks.
Questions
Our strategic website rebuilds start from €5,000. The final investment depends on the size, functionality, branding and requirements of your project. Payment is split 50% upfront and 50% when the website is ready to launch.
It depends on the complexity of the project and how quickly we can gather the information and feedback we need. We will agree a realistic timeline with you before the project starts.
Yes. We speak with you and your team, extract the knowledge we need and combine that with customer, competitor and search research to create the content.
Yes. If your existing brand no longer reflects the quality or direction of the business, we can refine or develop the branding as part of the website project.
Yes. Every website is built with strong SEO foundations. If you want to actively grow search visibility after launch, we can also develop an ongoing SEO and content strategy.
Yes. That is primarily what this service is designed for. We work with established businesses whose current website no longer represents the company they have become or is not delivering what they need.
You will work directly with Rob throughout the strategy and project, with Charlie leading the design and development work alongside the wider East Coast Web Design team.
We can hand over the completed website, or continue working with you on SEO, content, visibility and improving performance over time.
The next move
Website rebuilds from €5,000 | 50% upfront, 50% on launch
If your current website does not reflect the quality of your business, attract the customers you actually want or help turn visitors into opportunities, let us have a conversation.
You will speak directly with Rob. We will look at where you are now, what is not working and what you would like the website to do for the business. No hard sell. If we can help, we will explain how. If we are not the right fit, we will tell you that too.
Website rebuilds from €5,000 | 50% upfront, 50% on launch